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During my recent trip to Japan, I was on a mission to find unique, locally-made clothing that embodies the renowned Japanese craftsmanship.
My search for exclusive, high-quality apparel led me to Next Workerz, a brand that blends traditional workwear aesthetics with innovative modern designs. I found their approach deeply inspiring, and the journey of discovering their products became one of the highlights of my time in Japan.
Kyoo nite mo
Kyoo natsukashi ya
hototogisu
Even in Kyoto
Longing for Kyoto
Hearing the Cuckoo
Matsuo Basho,
17th century haiku poet
Next Workerz is not your ordinary clothing brand. Their apparel is primarily available online and through Workman stores, which are popular retailers specializing in workwear across Japan.
However, when I visited several Workman shops in Tokyo, I learned that Next Workerz products are stocked only in Workman Pro stores, a specialized branch catering to premium workwear. This information set me on a quest through Tokyo, exploring various locations to find the elusive Next Workerz pieces.
To deepen my understanding of the brand and its story, I reached out to its founder, Koichi Yamashita. Mr. Yamashita’s response was prompt and welcoming, and to my surprise, he invited me to meet him in Tokyo. What followed was an engaging conversation that gave me an even greater appreciation for the brand.
Mr. Yamashita’s journey is nothing short of inspirational. A former construction worker, he eventually moved into safety equipment manufacturing and retail before founding Next Workerz. His vision was to create a brand that celebrates the dedication of skilled laborers in Japan, elevating the image of construction work and reflecting the authenticity of the industry through fashion.
What sets Next Workerz apart is its commitment to authenticity. Mr. Yamashita collaborates closely with craftsmen who inspire the designs and serve as development supporters and exclusive models for the brand. This ensures that each piece is rooted in the real-life needs and experiences of the people who rely on functional, durable, and stylish workwear.
Mr. Yamashita wanted to create something that performs well on-site and makes people proud to wear it outside of work. His passion for bridging functionality and fashion is evident in every product the brand offers.
Next Workerz offers a wide range of clothing that is as practical as it is stylish. Some standout products include:
The attention to detail in these pieces is remarkable. From reinforced seams to ergonomic designs, Next Workerz ensures that their clothing serves the dual purpose of functionality and fashion. The fact that each product is made in Japan adds to its appeal, embodying the precision and quality for which Japanese craftsmanship is known.
During our meeting, Mr. Yamashita shared exciting plans for the future of Next Workerz. While the brand is currently well-known within Japan, there’s growing interest from international audiences. He revealed that inquiries from overseas customers have been steadily increasing, and the brand is actively working on plans to facilitate international orders and shipping.
This expansion marks a significant step for Next Workerz. With their unique blend of traditional Japanese craftsmanship and contemporary design, I believe Next Workerz has the potential to captivate a global audience.
What makes Next Workerz truly special is its philosophy. It’s more than a brand – it’s a movement. By integrating the experiences of real construction workers into the design process, Next Workerz creates apparel that resonates deeply with its audience.
Since acquiring several pieces from Next Workerz, they’ve become staples in my daily wardrobe. Whether it’s the NWZ Sweatpants that I throw on for casual outings or the NWZ Denim Jacket that adds a touch of style to my look, these pieces never fail to draw compliments. People often stop me to ask, “Where did you get that?” and I’m always excited to share the story of this remarkable brand.
Next Workerz represents the best of Japanese craftsmanship, combining tradition with modernity to create clothing that is both functional and stylish. With plans to expand internationally, Next Workerz is poised to bring its unique vision to a global audience.
If you’re looking for clothing that tells a story, supports a meaningful cause, and delivers exceptional quality, I highly recommend exploring Next Workerz.
You can explore their full range of products on their official website or their web shop. Trust me, once you try Next Workerz, it’s hard to go back to ordinary clothing.
If you would like to read more of our stories, check out Japan Off The Beaten Path and discover some less known places in Japan!
